In 2009, the city was declared as the "fashion capital of the world" by the Global Language Monitor that tracks how many times a city is posted in social media using "fashion capital," even surpassing its relative cities. As of today, Milan is especially renowned for its role within the prêt-à-porter category of fashion. Milan emerged in the 1960s and 1980s as one of the world's pre-eminent trendsetters by the lots of migrants from southern Italian regions for jobs, maintaining this stint well into the 1990s and 2000s and culminating with its entrenchment as one of the "big four" global fashion capitals. Throughout the 19th and 20th century, the city expanded its role as a fashion centre, with a number of rising designers contributing to Milan's image as Italy's fashion capital, stemming from Italy's ruins "that English gentlemen flok to admire (" Gran Tour of Italy", french for big trip)" and to enjoy its opera.
Milanese fashion, despite taking inspiration from the leading Parisian couture of the time, developed its own approach, which was by nature devoted to sobriety, simplicity and the quality of the fabric. Throughout the late 19th century, Milan, as the capital of Lombardy, was a major production centre, benefitting from its status as one of the country's salient economic and industrial city. Milan has established some history within the fields of clothing and luxury, textiles and design in general. The Italian city of Milan is recognised internationally as one of the world's most important fashion capitals, along with Paris, New York and London. In 2010, it was ranked as the sixth most expensive shopping street in the world. Via Monte Napoleone, the leading thoroughfare in Milan's "golden quadrilateral".
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